Found the link on vaginapagina, actually, as a response to someone complaining about ill-fitting bras (AMEN). But I didn't feel like announcing my membership in said community to the world folks who read my LJ, which includes my mother and my aunt :)

And as for the AAA bra thing, I too was puzzled. Esp. by the fact that they offer an UNDERWIRE version. WTF? Maybe some people are really prone to chaffage (::shudders::)or own a lot of see-through clothing or something.