If by that new vampire show, you mean Moonlight. Well. I watch it for the amusement factor, not for the stellar plot or anything. It doesn't take itself seriously at the beginning, does take itself a little seriously in the middle and towards the end of the current end of episodes, but they pulled out a twist I hadn't expected towards the end, too, and it impressed me a lot.

That said, the lady who plays Beth annoys the crap out of me, but that's not something I can really hold against the show. XD