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It seemed a bit parochial to me too, until I thought of Stargåte and now I'm just amused
According to the "Diacritics are Fancy" meme documented here on Language Log - see also this comment to the post:
... that means Stargåte would be high brow and Mötörhead is probably genius only (I can't think of any brands with 3 decorative diacritics, so perhaps two might indicate the 140 'genius' cutoff).
people make distinctions between movies (low-brow productions), cinema (mid-brow), cinéma (high-brow) and činémâ (sub-200 IQ individuals need not apply)
... that means Stargåte would be high brow and Mötörhead is probably genius only (I can't think of any brands with 3 decorative diacritics, so perhaps two might indicate the 140 'genius' cutoff).
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