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I bought a Twinings herbal infusion that claims to be mango and strawberry and it's annoying me Very Greatly that it has clearly been colored with beets. The beets aren't harming the mixture in any way, but also there's just no need for this drink to be magenta, and it's a ridiculous subterfuge...
1. the herbal infusion has no need to be redder (I assume this is what they were going for, even though beets are actually pink/magenta, because the mixture is overwhelmingly flavored with some sort of concentrated strawberry extract which is strongly aromatic and dominates the flavor). You can drink strawberry-flavored stuff that isn't red. Is your audience kindergartners?
2. Even if you WERE thinking you need to put DYE in your HERBAL INFUSION, beets and strawberries are not very similar in color!
3. They could probably just dry up whatever strawberry liquor or oil they've extracted and concentrated and not waste mango pieces or rosehips or licorice root, because you barely taste anything else.
Please note that I don't dislike strawberry; this drink is nice enough in flavor. But I was KIND OF hoping for mango given that it's the first word in the name and the package has a big picture of a mango on it. I know mango infusions CAN be tasted. My favorite Lipton tea is the pyramid bags of peach mango black tea and one of my favorite loose leaf teas is mango black tea. So Twinings has the technology, or can acquire it by asking around or reading books.
I think what's so annoying is that this product is evincing TWO transparent, childishly dumb subterfuges, the beet coloring in support of Team Strawberry (which is also internally stupid in two different ways) and the packaging which is pulling in the completely opposite direction. Surely advertising this product strawberry-forward would be more logical and presumably just as lucrative, since people like strawberry flavor? Instead of which they've poured a ton of Strawberry Extract over it, no doubt thinking that it tasted too much like herbal infusion, and then the advertising department has thrown themselves furiously into attracting the Mango Market under false pretenses. I suppose some kind of vast disconnect between the marketing and production stages is probably to blame. Parallel cases exist in book covers, for example. My understanding of the social, interpersonal, institutional, and structural issues doesn't erase this irritation, though. And I can't just use loose leaf because our last infuser basket has finally been lost and I never have enough executive function to go through the extra trouble of using those latching metal teaballs. (I can just make a whole pot of black tea, but that quantity of fruity infusion would be excessive.)
1. the herbal infusion has no need to be redder (I assume this is what they were going for, even though beets are actually pink/magenta, because the mixture is overwhelmingly flavored with some sort of concentrated strawberry extract which is strongly aromatic and dominates the flavor). You can drink strawberry-flavored stuff that isn't red. Is your audience kindergartners?
2. Even if you WERE thinking you need to put DYE in your HERBAL INFUSION, beets and strawberries are not very similar in color!
3. They could probably just dry up whatever strawberry liquor or oil they've extracted and concentrated and not waste mango pieces or rosehips or licorice root, because you barely taste anything else.
Please note that I don't dislike strawberry; this drink is nice enough in flavor. But I was KIND OF hoping for mango given that it's the first word in the name and the package has a big picture of a mango on it. I know mango infusions CAN be tasted. My favorite Lipton tea is the pyramid bags of peach mango black tea and one of my favorite loose leaf teas is mango black tea. So Twinings has the technology, or can acquire it by asking around or reading books.
I think what's so annoying is that this product is evincing TWO transparent, childishly dumb subterfuges, the beet coloring in support of Team Strawberry (which is also internally stupid in two different ways) and the packaging which is pulling in the completely opposite direction. Surely advertising this product strawberry-forward would be more logical and presumably just as lucrative, since people like strawberry flavor? Instead of which they've poured a ton of Strawberry Extract over it, no doubt thinking that it tasted too much like herbal infusion, and then the advertising department has thrown themselves furiously into attracting the Mango Market under false pretenses. I suppose some kind of vast disconnect between the marketing and production stages is probably to blame. Parallel cases exist in book covers, for example. My understanding of the social, interpersonal, institutional, and structural issues doesn't erase this irritation, though. And I can't just use loose leaf because our last infuser basket has finally been lost and I never have enough executive function to go through the extra trouble of using those latching metal teaballs. (I can just make a whole pot of black tea, but that quantity of fruity infusion would be excessive.)
