Cimorene

I'm sure I remember reading somewhere that marketing aimed at women is most effective when it is done in such a way as to make women feel off-balance and wrong for not already wanting what was being sold. If you sell women what they already want, you make less money. This is especially true of clothing.

Also, in my experience, in Monsoon/Accessorize in London, window-dressing is not done or arranged by the shop employees but by marketing specialists who are very much part of a larger, even international, corporate picture.