Bensimon Tennis shoes

Bensimon Tennis Ballerine in light grey, Tennis Elastique in denim, Tennis Elly in navy, Tennis Elly in coral,
Tennis Lacets in denim, fuchsia, and Liberty, and Tennis Tomnmy in navy

This is an old and iconic French tennis brand that's exploded into popularity internationally this year, apparently because fashion journalists have caught celebrities wearing them. They seem like Keds with Converse toecaps to me except that they are much harder to obtain in North America, which is always attractive to some people (due to the importing mainly though: in Europe they actually cost less, for example at spartoo and sarenza), but there's no denying whoever is behind this brand is doing a better job of styling and picking colors than Keds at least. I personally prefer the cleaner look of Keds, but I was tempted for a while last week by their color palette.