Localized tweeness event

[cimorene]

I want to see Project Hail Mary, but not enough to go to the theater for it.

Fine, it'll reach streaming soon enough.

The problem is that it has become one of those fandom epicenters of twee. I am seeing an explosion of nauseating sentimentality and noxious preciousness about it on Tumblr, just an absolute flood of posts from people too excited to remember to tag, and a large quantity of spoilers and eye-watering takes still get through before I manage to scroll past them. These are blogs I don't want to unfollow for other reasons, obviously. I might reach critical saturation before the movie reaches streaming at this rate.

When was the last time this happened? I cannot put my finger on an example fandom that predictably yet undeservedly became this kind of tweeness vortex, yet I am bothered by the feeling that I've seen this happen before.

Comments

[waxjism]

ofmd?

[cimorene]

Oh. Yeah. Definitely happened. In fact I liked the show at first but I barely remember. My first reaction to any mention now is hate.

[haphazardmethod]

I would like to see it too but somehow I’ve missed the fandom squee. It seems to be Heated Rivalry as far as my algorithms can see.

[cimorene]

On Tumblr it's all in who you follow!

[james]

My feeling is that it happens all the time, it just depends on which blogs you're following if you get a lot of it in your line of sight or not.

And I agree with you! If I'd wanted to see it, I would have been severely spoiled by the second day it came out. I am happy for the people who are engaging in all the meta and analysis and squee, but it does get very overwhelming for someone who isn't interested. (I was a bit interested at first, but by now I feel like I've seen the whole movie re-created in gifs on tumblr.)

I suspect that for many people it's an excellent way to distract themselves from the world - because the movie is well made and thus provides lots of things to discuss.

[cimorene]

That's definitely true in a way, but it feels like a bigger phenomenon sometimes. That could just be an artifact of where I'm standing, but this time I couldn't swear that there's any non-twee engagement on Tumblr at all.

[msilverstar]

I know what you mean. I've set up a text filter for it, so even if they forget to tag I don't have to see it.

[cimorene]

Yeah but these text posts... I would have to filter "Grace" and "Rocky", which are hardly unique!