cephalopod style

[cimorene]

They're starting a new NHL franchise in Seattle and last night they announced that it's gonna be called The Kraken, which is IMO (and I think the majority opinion) great, but unfortunately their new logo is a simplified blackletter S where one of the diagonals is slightly textured to look like a tentacle (but not very well) and there's a tiny red lozenge in the top corner that is apparently meant to be an eye.



I just don't understand having the whole universe of sea cryptids and cephalopods at your fingertips for logo material and going for a relatively plain S. How many teams have a single blackletter-based initial as their logo? A LOT. So presumably they went with a slightly less ornate one to differentiate themselves from the pointy details on, for example, the B-teams. But ugh. (Also I googled it and quickly saw like 4 pieces of concept art logos that were better.) But text in such streamlined blackletter just looks like Nazi signage.

Also of course there's already been a 'fans acting racist on Twitter' issue. Took less than 12 hours from the announcement.

Comments

[james]

They explained how the 'S' is a callback to the original Seattle team, whose logo was indeed a plain 'S'. Seattle Metropolitans, 1915-1924. Which as a team name goes is very super lame and boring. ;-)

Each aspect of the logo has an explanation, in fact, that they explain on their website.

[krait]

Needs more tentacles, and the eye needs a pupil. But I like blue and black, and am generally In Approval of blue phallic sea creatures as namesakes, clearly. :D

[phosfate]

It looks like the Seattle Slytherin. I was hoping for the Seattle Feral Hogs, while crantz proposed the Seattle Bitch Pigeons. I would totally go to the expensive jersey store and get a customized Seattle Bitch Pigeons shirt.

[laurenthemself]

Needs more tentacles.