cephalopod style
25 Jul 2020 05:04 pmThey're starting a new NHL franchise in Seattle and last night they announced that it's gonna be called The Kraken, which is IMO (and I think the majority opinion) great, but unfortunately their new logo is a simplified blackletter S where one of the diagonals is slightly textured to look like a tentacle (but not very well) and there's a tiny red lozenge in the top corner that is apparently meant to be an eye.

I just don't understand having the whole universe of sea cryptids and cephalopods at your fingertips for logo material and going for a relatively plain S. How many teams have a single blackletter-based initial as their logo? A LOT. So presumably they went with a slightly less ornate one to differentiate themselves from the pointy details on, for example, the B-teams. But ugh. (Also I googled it and quickly saw like 4 pieces of concept art logos that were better.) But text in such streamlined blackletter just looks like Nazi signage.
Also of course there's already been a 'fans acting racist on Twitter' issue. Took less than 12 hours from the announcement.

I just don't understand having the whole universe of sea cryptids and cephalopods at your fingertips for logo material and going for a relatively plain S. How many teams have a single blackletter-based initial as their logo? A LOT. So presumably they went with a slightly less ornate one to differentiate themselves from the pointy details on, for example, the B-teams. But ugh. (Also I googled it and quickly saw like 4 pieces of concept art logos that were better.) But text in such streamlined blackletter just looks like Nazi signage.
Also of course there's already been a 'fans acting racist on Twitter' issue. Took less than 12 hours from the announcement.