Why does the largest quotidian email not simply eat the others

My dad's siblings and his aunt and uncle and stepmother found social media didn't work for keeping in contact and instead they each send an email to all the other ones on a little mailing list (just by reply-all, not an actual mailing list software or whatever) about once per day up to a couple of paragraphs full of minutiae such as "We got an inch of rain overnight after a couple of sunny days earlier this week. We went for a walk and there were lots of flowers, including Itemized List of Plants. Spouse has been in the garden for an hour but after that we're going to watch Movie..." It's adorable. They've been going for like 20 years.

cephalopod style

They're starting a new NHL franchise in Seattle and last night they announced that it's gonna be called The Kraken, which is IMO (and I think the majority opinion) great, but unfortunately their new logo is a simplified blackletter S where one of the diagonals is slightly textured to look like a tentacle (but not very well) and there's a tiny red lozenge in the top corner that is apparently meant to be an eye.



I just don't understand having the whole universe of sea cryptids and cephalopods at your fingertips for logo material and going for a relatively plain S. How many teams have a single blackletter-based initial as their logo? A LOT. So presumably they went with a slightly less ornate one to differentiate themselves from the pointy details on, for example, the B-teams. But ugh. (Also I googled it and quickly saw like 4 pieces of concept art logos that were better.) But text in such streamlined blackletter just looks like Nazi signage.

Also of course there's already been a 'fans acting racist on Twitter' issue. Took less than 12 hours from the announcement.