Dare to imagine a faux-medieval fantasy with somewhat accurate hair

Like, if the hair was even on the same level as the costume design, which is to say, recognizably alluding to multiple places and times in the general time period, or more accurately, body of cultural memes and ideas associated with it. And yet in spite of a wide variety of creative and fancy styles of braids and updos on show, mostly on the side characters but occasionally the main characters, like Egwene and Nynaeve... there's still a plurality - majority? - of female speaking characters wearing their hair unbound, or half unbound, in completely implausible situations.

I mean, it's possible that I'm too suspicious, but I think hair and makeup design are casualties of the need for women to look fuckable and pretty at all times, just like body hair. And dirt. And non-modern eyebrows. And, all too often although not in this show, practical shoes.